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Author Archives: Karen Barnes

Crafting an Effective Club Newsletter

One of the benefits of a loyalty club should be special communications that only members receive.  Anything you can do to make the customer feel like they belong to an elite group that has special insight and connection to your brand will keep them loyal.  At the top of the list of communications should be […]

Preparing for Christmas – in July

Yes, it is that time of year – it really is time to start thinking about the upcoming fall and holiday season.  The fourth quarter of the year is critical to the bottom line for many producers, so do some planning now and hit the ground running when fall arrives. Here are some easy planning […]

Tap Your Local Market

Not all brands have the luxury of being located in a premiere wine region with national appeal, and shipping concerns can be prohibitive in certain parts of the country.  No matter where you are, one of the best ways to promote your brand and your products is to start small and market locally.  There are […]

Reorganizing Your Wine Club

Do you have a wine club that is just not working anymore?  Maybe it is difficult to manage?  Following a few basic premises, you can breathe life back into a stale program and begin to take it to the next level. Reset your goals.  What may have worked a few years ago isn’t working anymore […]

Managing Your Data Entry

One of the services I provide for clients is data entry – managing customer records and processing orders well is a key part of a successful direct sales program.  Recently, a client attended an out-of-state event that resulted in many orders – these orders came in hard copy form (the use of an iPad for […]

The Importance of Content Marketing

con·tent mar·ket·ing:  a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Do you have something to say about your brand, products or organization?  The content you create is critical to conveying to others […]

Making the Most of Good Press

So you sent in your product to a popular trade publication to be reviewed and they gave an outstanding rating. Or maybe you submitted your wine to a competition and it came back as Best in Show.  How do you get that information out to your customers, both consumers and trade? Post it on your […]

Excellent Customer Service

We all know that what differentiates us from our competition can be customer service – with all things being equal, the one with the best customer support will win every time.  But how do you create a culture of customer service that you can be proud of and that reaches to every element of your […]

Creating a Communications Calendar

The number one question for many wineries is how to establish a solid communications calendar for their customers.  “We don’t want to bug our customers, so we need to make sure we don’t send too many emails.” is the number one thing new clients say to me.  My response is:  the customer has given you […]

Happy New Year!

I know it happens every year but it always surprises me how fast the holiday season goes – and now we are beginning a new year with a fresh slate!  With consumers dealing with holiday bills, and thereby slow sales, January is a great month for planning the upcoming year.   Take the time to pull […]

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