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Key Questions to Ask on Your Next Wine Club Survey

Making changes to your  wine club or allocation program should always be carefully considered.  If your program is stagnant and you are no longer growing your wine club, or if you are receiving more cancellations than signups, it may be time to find out the root of the problem. The best way to find out […]

Keeping Your Mailing List Clean

Managing data is one of the most important things to do when running a successful direct-to-consumer program.  Emails change, phone numbers change, addresses change – how do you keep up with it all? Whenever I work with a new client, I always ask them how clean (they think) their list is – the response rarely […]

What’s in a Recipe?

Years ago, when websites first began tracking analytics, the “Recipe” page on any winery website I came across far out-performed any other page on the site.  Today is not much different – recipes are a popular way to engage your customers both offline and online.  Here are some tips to promote your food and wine […]

Facebook On Your Website

During my Web Marketing Seminar in the Finger Lakes last  month, I did a review of attendee websites as part of the program, analyzing their home pages and content for effectiveness.  One of the recurring things that the wineries chose to do on the home page was put their Facebook link or feed front row […]

The Beauty of Wine Country

Driving around Napa Valley this last week (and around the Finger Lakes in October) and looking at all the beautiful colors and scenery reminds me how lucky I am!  Visitors from all over the world come to the wine country to experience what we experience every fall – the clean rows of vines on the […]

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