Blog Home

Category Archives: Direct to Consumer

What Your Customers REALLY Want

We all think we know our customers and why they are interested in our brand.  But there are a few things that remain constant about customer needs, regardless of production size, appellation or pricing: They want to feel connected. Your customer may have come to visit you, enjoyed a tasting (through the tasting room, VIP […]

Print is dead. Or is it?

The world is turning more and more to digital content – it is easy and inexpensive to produce, access, and promote.  But print materials should still be a integral part of your direct to consumer experience.  Here are some ways to maximize the use of print collateral to help engage your customers: The Wine Club […]

Integrate Your Promotions

Since we just celebrated one of the first “celebratory events” of the year – Valentine’s Day – it is time to take a look at your promotional calendar and make sure that any offers you choose to promote throughout the year are integrated across all channels (or are deliberately segmented based on historical data). Celebratory […]

Capturing Your Customer’s Attention

I just read an article from Wines & Vines about the growth of wineries in North America – with over 7, 000 wineries vying for attention from customers, how do you stand out?  Here are a few tips: Tell your story effectively.  What makes you unique?  Find something about your brand that customers can relate […]

Planning for 2015

With the New Year upon us, now is the perfect time to map out your release and marketing schedule for 2015.  We all know that January is the slowest wine sales month of the year, so take this time to review your 2014 numbers, set your goals for 2015 and begin implementing that direct marketing […]

Take Advantage of the Holiday Season

Now that the holidays are actually within reach, it is time to bring out all your marketing tactics in order to capitalize upon the season.  The fourth quarter of the year is the biggest, so don’t miss out on opportunities to serve your customers and fulfill their holiday shopping list. Here are some suggestions to […]

Creating Exclusivity: When is SOLD OUT a good thing?

As we head into the largest wine sales quarter of the year, I have been talking to a couple clients about the fact that they are out of their current vintage of wine and when to release the new vintage.  Rather than just releasing the new vintage immediately (whether it is ready or not) I […]

Elements of a Strong Wine Club

Building a solid wine club takes careful planning and execution, involving everyone at the winery.   The result is that you only have to sell a Wine Club membership once to keep reaping the rewards on an ongoing basis.  Make sure you have considered the following when structuring your Wine Club: Exclusivity.  Make sure you are […]

Time To Clean Your Database!

January is a perfect time to do some planning and maintenance as you set the release and club schedules for the year.  Part of your housekeeping this time of year should include a thorough cleaning of your database. Make sure all your mailing list entries are grammatically correct.  This is especially important if you have […]

The Advantage of Different Format Bottles

I am often asked by clients about the best way to market large or small format bottles – based on some demand from the market as well as consumers, wineries will make a lot or make a few of these specialty bottles.  Whatever the quantity, they can really boost your direct sales program if they […]

Subscribe via Email

  ©2013 Wine Direct Marketing Services LLC