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Category Archives: Wine Conferences

Formatting Your Email Campaigns

One of the more popular sessions presented at the January Direct to Consumer Wine Symposium was about eCommerce, including how to format your email communications. Nyk King, Direct to Consumer Marketing Manager for Terlato Wine Group, gave some great examples of what to do (and not do!) when creating your email campaigns to avoid having […]

The Power of Tweeting

Last weekend I attended my first Wine Bloggers Conference (it was their 4th annual meeting) and was fascinated by the technology in play by the attendees.  All the conference tables  had their own power strips and each attendee had at least one (but usually two) devices from which they were tweeting and posting throughout the […]

Calling All Speakers!

For the second year in a row, I am involved in planning the sessions for the Direct to Consumer Wine Symposium, an annual conference that is a fundraiser for Free the Grapes!.  This organization continues to be a critical driving force behind changing direct shipping laws across the country for all wineries. We published the […]

2011 Direct to Consumer Symposium

The 2011 Direct to Consumer Symposium is just around the corner – January 19th, in Santa Rosa.  I have had the pleasure of serving on the Sessions Committee, helping to plan the agenda and get great speakers for next year’s conference.  Please see below for an outline of the program and be sure to sign […]

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