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Category Archives: Video marketing

The Importance of Content Marketing

con·tent mar·ket·ing:  a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Do you have something to say about your brand, products or organization?  The content you create is critical to conveying to others […]

Share Harvest With Your Customers

Harvest is the most exciting time of year in the wine country – the smell of crushed and fermenting grapes wafts through the air and trucks hauling loads of freshly picked fruit are seen everywhere.  It is also the busiest tourist season in wine country – people interested in how wine is actually made love […]

Holiday Thanks

The holidays are upon us once again – and, as a result, we are overwhelmed with retail sales offers in the stores as well as online.  While we all know that holiday sales are tremendousy important (and this is a great time of year to sell those special bottles and make online gift giving easy), it is also […]

Calling All Speakers!

For the second year in a row, I am involved in planning the sessions for the Direct to Consumer Wine Symposium, an annual conference that is a fundraiser for Free the Grapes!.  This organization continues to be a critical driving force behind changing direct shipping laws across the country for all wineries. We published the […]

Tell Your Story With Video

Have you jumped on the video bandwagon yet? Creating short videos can help you connect with your wine consumers and make them feel part of your winery. Wine tasting notes, event recaps and vineyard tours are all great ways to engage people in your wine. When producing videos, here are a few tips: 1) Set […]

The Power of Video

Are you using video in your marketing?  If the answer is “yes”, good for you!  If the answer is “no”, consider integrating it into your overall marketing plan – you will be glad you did!  Why video?  Video allows you to connect and build trust with your customers and it gives you a tool that […]

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