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Category Archives: Wine Fulfillment

Happy New Year!

I know it happens every year but it always surprises me how fast the holiday season goes – and now we are beginning a new year with a fresh slate!  With consumers dealing with holiday bills, and thereby slow sales, January is a great month for planning the upcoming year.   Take the time to pull […]

Elements of a Strong Wine Club

Building a solid wine club takes careful planning and execution, involving everyone at the winery.   The result is that you only have to sell a Wine Club membership once to keep reaping the rewards on an ongoing basis.  Make sure you have considered the following when structuring your Wine Club: Exclusivity.  Make sure you are […]

Spring Releases

Back in the old days (10 years ago), everyone released their signature wines in the fall.  Now, many wineries are highlighting their premium wines in the spring, taking advantage of the fact people are coming out of their hibernation as the weather warms up and are moving past the painful expenses of the holiday season, […]

Christmas in July

“Christmas in July” – we have all heard the phrase and cringe when we know others are starting to plan for the holidays.  But in the wine business it is important to plan ahead and set your calendar for the coming months, especially for direct wine sales. The fourth quarter of the year usually makes […]

The Challenges of Summer Shipping

This time of year is always difficult for direct sales of wine, especially to customers in states that heat up during the summer months.  Heat can cause the liquid to expand, pushing the corks up out of the bottle, resulting in leakage and damage to the wine’s structure. How can you combat the heat?  Several […]

Spring Releases – Is It Too Soon?

In addition longer days, warmer weather and budding vines, Spring is a great time for wine releases.  Consumers have gotten over the shock of their holiday spending and are looking for new wines to enjoy.  When is a good time for release? The answer to that is all about shipping – the past couple of […]

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