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Category Archives: Wine Direct

Preparing for Christmas – in July

Yes, it is that time of year – it really is time to start thinking about the upcoming fall and holiday season.  The fourth quarter of the year is critical to the bottom line for many producers, so do some planning now and hit the ground running when fall arrives. Here are some easy planning […]

Tap Your Local Market

Not all brands have the luxury of being located in a premiere wine region with national appeal, and shipping concerns can be prohibitive in certain parts of the country.  No matter where you are, one of the best ways to promote your brand and your products is to start small and market locally.  There are […]

Reorganizing Your Wine Club

Do you have a wine club that is just not working anymore?  Maybe it is difficult to manage?  Following a few basic premises, you can breathe life back into a stale program and begin to take it to the next level. Reset your goals.  What may have worked a few years ago isn’t working anymore […]

Creating a Communications Calendar

The number one question for many wineries is how to establish a solid communications calendar for their customers.  “We don’t want to bug our customers, so we need to make sure we don’t send too many emails.” is the number one thing new clients say to me.  My response is:  the customer has given you […]

Happy New Year!

I know it happens every year but it always surprises me how fast the holiday season goes – and now we are beginning a new year with a fresh slate!  With consumers dealing with holiday bills, and thereby slow sales, January is a great month for planning the upcoming year.   Take the time to pull […]

Print is dead. Or is it?

The world is turning more and more to digital content – it is easy and inexpensive to produce, access, and promote.  But print materials should still be a integral part of your direct to consumer experience.  Here are some ways to maximize the use of print collateral to help engage your customers: The Wine Club […]

Integrate Your Promotions

Since we just celebrated one of the first “celebratory events” of the year – Valentine’s Day – it is time to take a look at your promotional calendar and make sure that any offers you choose to promote throughout the year are integrated across all channels (or are deliberately segmented based on historical data). Celebratory […]

Capturing Your Customer’s Attention

I just read an article from Wines & Vines about the growth of wineries in North America – with over 7, 000 wineries vying for attention from customers, how do you stand out?  Here are a few tips: Tell your story effectively.  What makes you unique?  Find something about your brand that customers can relate […]

Creating Exclusivity: When is SOLD OUT a good thing?

As we head into the largest wine sales quarter of the year, I have been talking to a couple clients about the fact that they are out of their current vintage of wine and when to release the new vintage.  Rather than just releasing the new vintage immediately (whether it is ready or not) I […]

Time To Clean Your Database!

January is a perfect time to do some planning and maintenance as you set the release and club schedules for the year.  Part of your housekeeping this time of year should include a thorough cleaning of your database. Make sure all your mailing list entries are grammatically correct.  This is especially important if you have […]

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