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Category Archives: Social Media

The Importance of Content Marketing

con·tent mar·ket·ing:  a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Do you have something to say about your brand, products or organization?  The content you create is critical to conveying to others […]

Making the Most of Good Press

So you sent in your product to a popular trade publication to be reviewed and they gave an outstanding rating. Or maybe you submitted your wine to a competition and it came back as Best in Show.  How do you get that information out to your customers, both consumers and trade? Post it on your […]

Creating a Communications Calendar

The number one question for many wineries is how to establish a solid communications calendar for their customers.  “We don’t want to bug our customers, so we need to make sure we don’t send too many emails.” is the number one thing new clients say to me.  My response is:  the customer has given you […]

Happy New Year!

I know it happens every year but it always surprises me how fast the holiday season goes – and now we are beginning a new year with a fresh slate!  With consumers dealing with holiday bills, and thereby slow sales, January is a great month for planning the upcoming year.   Take the time to pull […]

Integrate Your Promotions

Since we just celebrated one of the first “celebratory events” of the year – Valentine’s Day – it is time to take a look at your promotional calendar and make sure that any offers you choose to promote throughout the year are integrated across all channels (or are deliberately segmented based on historical data). Celebratory […]

Planning for 2015

With the New Year upon us, now is the perfect time to map out your release and marketing schedule for 2015.  We all know that January is the slowest wine sales month of the year, so take this time to review your 2014 numbers, set your goals for 2015 and begin implementing that direct marketing […]

Share Harvest With Your Customers

Harvest is the most exciting time of year in the wine country – the smell of crushed and fermenting grapes wafts through the air and trucks hauling loads of freshly picked fruit are seen everywhere.  It is also the busiest tourist season in wine country – people interested in how wine is actually made love […]

Collecting Customer Data

Growing your database should be one of your key objectives for your direct sales program.  As we head into the busy fall visitor season, you may want to review your customer data collection techniques to make sure you are capturing key information on customers so you can continue to keep them engaged with your brand. […]

Planning To Be Successful

In the first two sessions of our Webinar Series, we highlighted the fact that for a direct to consumer program to be successful, planning is important.  Whether you have an existing program or are just starting out, it is necessary to have goals in place and constantly measure the effectiveness of your program. As we […]

Time for Fall Releases!

October typically marks the beginning of the fall wine release season – the weather has cooled down enough to ship to most states, people are flocking to wine regions to experience crush first hand and upcoming holiday season festivities are lurking in the back of the minds of consumers (what should I pour with the […]

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