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Category Archives: Tasting Room

Tap Your Local Market

Not all brands have the luxury of being located in a premiere wine region with national appeal, and shipping concerns can be prohibitive in certain parts of the country.  No matter where you are, one of the best ways to promote your brand and your products is to start small and market locally.  There are […]

Making the Most of Good Press

So you sent in your product to a popular trade publication to be reviewed and they gave an outstanding rating. Or maybe you submitted your wine to a competition and it came back as Best in Show.  How do you get that information out to your customers, both consumers and trade? Post it on your […]

Print is dead. Or is it?

The world is turning more and more to digital content – it is easy and inexpensive to produce, access, and promote.  But print materials should still be a integral part of your direct to consumer experience.  Here are some ways to maximize the use of print collateral to help engage your customers: The Wine Club […]

Integrate Your Promotions

Since we just celebrated one of the first “celebratory events” of the year – Valentine’s Day – it is time to take a look at your promotional calendar and make sure that any offers you choose to promote throughout the year are integrated across all channels (or are deliberately segmented based on historical data). Celebratory […]

The Advantage of Different Format Bottles

I am often asked by clients about the best way to market large or small format bottles – based on some demand from the market as well as consumers, wineries will make a lot or make a few of these specialty bottles.  Whatever the quantity, they can really boost your direct sales program if they […]

Collecting Customer Data

Growing your database should be one of your key objectives for your direct sales program.  As we head into the busy fall visitor season, you may want to review your customer data collection techniques to make sure you are capturing key information on customers so you can continue to keep them engaged with your brand. […]

Time for Fall Releases!

October typically marks the beginning of the fall wine release season – the weather has cooled down enough to ship to most states, people are flocking to wine regions to experience crush first hand and upcoming holiday season festivities are lurking in the back of the minds of consumers (what should I pour with the […]

Making the Most of your Special Event

We all know how important special events are to engage your current customers and develop relationship with new customers but are you getting the most out of your event?  Here are some ideas to make sure that the time, effort and money are worth it: 1)  Define your purpose and your audience.  Is this a […]

Designing for Mobile

We all know that mobile technology is here to stay – with the popularity of smart phones, iPads and other portable devices, people won’t leave home without them.  This provides a great opportunity for wineries to jump on board and engage consumers, both during and after their visit to the winery. You can design a […]

Calling All Speakers!

For the second year in a row, I am involved in planning the sessions for the Direct to Consumer Wine Symposium, an annual conference that is a fundraiser for Free the Grapes!.  This organization continues to be a critical driving force behind changing direct shipping laws across the country for all wineries. We published the […]

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