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Category Archives: Recipes

Crafting an Effective Club Newsletter

One of the benefits of a loyalty club should be special communications that only members receive.  Anything you can do to make the customer feel like they belong to an elite group that has special insight and connection to your brand will keep them loyal.  At the top of the list of communications should be […]

Cross-Marketing: Selling More Than Just Your Wine

I was recently asked how to effectively feature and sell wine for someone who has a successful remote destination resort.  Their wine tends to get lost in translation and is not featured well to their property guests because they are so busy trying to actually get people onsite (and once they are onsite, they tend […]

Time for Fall Releases!

October typically marks the beginning of the fall wine release season – the weather has cooled down enough to ship to most states, people are flocking to wine regions to experience crush first hand and upcoming holiday season festivities are lurking in the back of the minds of consumers (what should I pour with the […]

Email Topics: Mix It Up!

As you gear up for the busy fall harvest and holiday season, do a quick assessment of your planned email campaigns to your customer list.  Make sure you have a good mix topics: Events – Make them enticing with a “theme” and, if you are charging, allow the customer to buy tickets online beforehand.  This […]

Holiday Thanks

The holidays are upon us once again – and, as a result, we are overwhelmed with retail sales offers in the stores as well as online.  While we all know that holiday sales are tremendousy important (and this is a great time of year to sell those special bottles and make online gift giving easy), it is also […]

Fall – Harvest and “Release” Season!

September and October are typically known as harvest months in wine regions across the country – they are also the busiest months of the year for new wine releases.  The weather has become more temperate (so orders that have been held for heat can now begin to make their way to consumers), the number of […]

To Blog or Not To Blog . . .?

For small wineries with limited resources, setting up and maintaining a blog is a daunting proposition.  What do you talk about?  Who should write it?  How often should you post? The most important factor for beginning a blog is continuity – there is nothing worse that starting a blog, advertising it to your customers and […]

Feature Recipes with your Wines

I went to a wonderful presentation last night at the St. Helena Library – Jill Silverman Hough was the speaker and she has just released her second book:  100 Perfect Pairings – Main Dishes to enjoy with wines you love.  A cook by nature, she has embraced the wine culture and created recipes that complement […]

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