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Category Archives: Blogging

The Importance of Content Marketing

con·tent mar·ket·ing:  a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Do you have something to say about your brand, products or organization?  The content you create is critical to conveying to others […]

Making the Most of Good Press

So you sent in your product to a popular trade publication to be reviewed and they gave an outstanding rating. Or maybe you submitted your wine to a competition and it came back as Best in Show.  How do you get that information out to your customers, both consumers and trade? Post it on your […]

Creating a Communications Calendar

The number one question for many wineries is how to establish a solid communications calendar for their customers.  “We don’t want to bug our customers, so we need to make sure we don’t send too many emails.” is the number one thing new clients say to me.  My response is:  the customer has given you […]

Planning To Be Successful

In the first two sessions of our Webinar Series, we highlighted the fact that for a direct to consumer program to be successful, planning is important.  Whether you have an existing program or are just starting out, it is necessary to have goals in place and constantly measure the effectiveness of your program. As we […]

To Blog or Not To Blog . . .?

For small wineries with limited resources, setting up and maintaining a blog is a daunting proposition.  What do you talk about?  Who should write it?  How often should you post? The most important factor for beginning a blog is continuity – there is nothing worse that starting a blog, advertising it to your customers and […]

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