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Category Archives: Wine Club

Crafting an Effective Club Newsletter

One of the benefits of a loyalty club should be special communications that only members receive.  Anything you can do to make the customer feel like they belong to an elite group that has special insight and connection to your brand will keep them loyal.  At the top of the list of communications should be […]

Reorganizing Your Wine Club

Do you have a wine club that is just not working anymore?  Maybe it is difficult to manage?  Following a few basic premises, you can breathe life back into a stale program and begin to take it to the next level. Reset your goals.  What may have worked a few years ago isn’t working anymore […]

Excellent Customer Service

We all know that what differentiates us from our competition can be customer service – with all things being equal, the one with the best customer support will win every time.  But how do you create a culture of customer service that you can be proud of and that reaches to every element of your […]

Creating a Communications Calendar

The number one question for many wineries is how to establish a solid communications calendar for their customers.  “We don’t want to bug our customers, so we need to make sure we don’t send too many emails.” is the number one thing new clients say to me.  My response is:  the customer has given you […]

Happy New Year!

I know it happens every year but it always surprises me how fast the holiday season goes – and now we are beginning a new year with a fresh slate!  With consumers dealing with holiday bills, and thereby slow sales, January is a great month for planning the upcoming year.   Take the time to pull […]

Print is dead. Or is it?

The world is turning more and more to digital content – it is easy and inexpensive to produce, access, and promote.  But print materials should still be a integral part of your direct to consumer experience.  Here are some ways to maximize the use of print collateral to help engage your customers: The Wine Club […]

Capturing Your Customer’s Attention

I just read an article from Wines & Vines about the growth of wineries in North America – with over 7, 000 wineries vying for attention from customers, how do you stand out?  Here are a few tips: Tell your story effectively.  What makes you unique?  Find something about your brand that customers can relate […]

Elements of a Strong Wine Club

Building a solid wine club takes careful planning and execution, involving everyone at the winery.   The result is that you only have to sell a Wine Club membership once to keep reaping the rewards on an ongoing basis.  Make sure you have considered the following when structuring your Wine Club: Exclusivity.  Make sure you are […]

The Advantage of Different Format Bottles

I am often asked by clients about the best way to market large or small format bottles – based on some demand from the market as well as consumers, wineries will make a lot or make a few of these specialty bottles.  Whatever the quantity, they can really boost your direct sales program if they […]

Planning To Be Successful

In the first two sessions of our Webinar Series, we highlighted the fact that for a direct to consumer program to be successful, planning is important.  Whether you have an existing program or are just starting out, it is necessary to have goals in place and constantly measure the effectiveness of your program. As we […]

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