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Category Archives: Email Marketing

Preparing for Christmas – in July

Yes, it is that time of year – it really is time to start thinking about the upcoming fall and holiday season.  The fourth quarter of the year is critical to the bottom line for many producers, so do some planning now and hit the ground running when fall arrives. Here are some easy planning […]

Creating a Communications Calendar

The number one question for many wineries is how to establish a solid communications calendar for their customers.  “We don’t want to bug our customers, so we need to make sure we don’t send too many emails.” is the number one thing new clients say to me.  My response is:  the customer has given you […]

Happy New Year!

I know it happens every year but it always surprises me how fast the holiday season goes – and now we are beginning a new year with a fresh slate!  With consumers dealing with holiday bills, and thereby slow sales, January is a great month for planning the upcoming year.   Take the time to pull […]

What Your Customers REALLY Want

We all think we know our customers and why they are interested in our brand.  But there are a few things that remain constant about customer needs, regardless of production size, appellation or pricing: They want to feel connected. Your customer may have come to visit you, enjoyed a tasting (through the tasting room, VIP […]

Integrate Your Promotions

Since we just celebrated one of the first “celebratory events” of the year – Valentine’s Day – it is time to take a look at your promotional calendar and make sure that any offers you choose to promote throughout the year are integrated across all channels (or are deliberately segmented based on historical data). Celebratory […]

Capturing Your Customer’s Attention

I just read an article from Wines & Vines about the growth of wineries in North America – with over 7, 000 wineries vying for attention from customers, how do you stand out?  Here are a few tips: Tell your story effectively.  What makes you unique?  Find something about your brand that customers can relate […]

Planning for 2015

With the New Year upon us, now is the perfect time to map out your release and marketing schedule for 2015.  We all know that January is the slowest wine sales month of the year, so take this time to review your 2014 numbers, set your goals for 2015 and begin implementing that direct marketing […]

Creating Exclusivity: When is SOLD OUT a good thing?

As we head into the largest wine sales quarter of the year, I have been talking to a couple clients about the fact that they are out of their current vintage of wine and when to release the new vintage.  Rather than just releasing the new vintage immediately (whether it is ready or not) I […]

Cross-Marketing: Selling More Than Just Your Wine

I was recently asked how to effectively feature and sell wine for someone who has a successful remote destination resort.  Their wine tends to get lost in translation and is not featured well to their property guests because they are so busy trying to actually get people onsite (and once they are onsite, they tend […]

Time To Clean Your Database!

January is a perfect time to do some planning and maintenance as you set the release and club schedules for the year.  Part of your housekeeping this time of year should include a thorough cleaning of your database. Make sure all your mailing list entries are grammatically correct.  This is especially important if you have […]

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