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Category Archives: Wine Events

New Year, New Focus

January is traditionally the slowest sales month of the year, so it is a good time to shift focus from sales to planning.  It is an opportunity to reorganize, adjust and revisit your current direct-to-consumer program.  Is your wine club working for you and your customers?  Is your release schedule going to stay the same?  […]

Share Harvest With Your Customers

Harvest is the most exciting time of year in the wine country – the smell of crushed and fermenting grapes wafts through the air and trucks hauling loads of freshly picked fruit are seen everywhere.  It is also the busiest tourist season in wine country – people interested in how wine is actually made love […]

Collecting Customer Data

Growing your database should be one of your key objectives for your direct sales program.  As we head into the busy fall visitor season, you may want to review your customer data collection techniques to make sure you are capturing key information on customers so you can continue to keep them engaged with your brand. […]

Time for Fall Releases!

October typically marks the beginning of the fall wine release season – the weather has cooled down enough to ship to most states, people are flocking to wine regions to experience crush first hand and upcoming holiday season festivities are lurking in the back of the minds of consumers (what should I pour with the […]

Email Topics: Mix It Up!

As you gear up for the busy fall harvest and holiday season, do a quick assessment of your planned email campaigns to your customer list.  Make sure you have a good mix topics: Events – Make them enticing with a “theme” and, if you are charging, allow the customer to buy tickets online beforehand.  This […]

Making the Most of your Special Event

We all know how important special events are to engage your current customers and develop relationship with new customers but are you getting the most out of your event?  Here are some ideas to make sure that the time, effort and money are worth it: 1)  Define your purpose and your audience.  Is this a […]

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