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Category Archives: Wine Releases

Planning for 2015

With the New Year upon us, now is the perfect time to map out your release and marketing schedule for 2015.  We all know that January is the slowest wine sales month of the year, so take this time to review your 2014 numbers, set your goals for 2015 and begin implementing that direct marketing […]

Take Advantage of the Holiday Season

Now that the holidays are actually within reach, it is time to bring out all your marketing tactics in order to capitalize upon the season.  The fourth quarter of the year is the biggest, so don’t miss out on opportunities to serve your customers and fulfill their holiday shopping list. Here are some suggestions to […]

Creating Exclusivity: When is SOLD OUT a good thing?

As we head into the largest wine sales quarter of the year, I have been talking to a couple clients about the fact that they are out of their current vintage of wine and when to release the new vintage.  Rather than just releasing the new vintage immediately (whether it is ready or not) I […]

Elements of a Strong Wine Club

Building a solid wine club takes careful planning and execution, involving everyone at the winery.   The result is that you only have to sell a Wine Club membership once to keep reaping the rewards on an ongoing basis.  Make sure you have considered the following when structuring your Wine Club: Exclusivity.  Make sure you are […]

Cross-Marketing: Selling More Than Just Your Wine

I was recently asked how to effectively feature and sell wine for someone who has a successful remote destination resort.  Their wine tends to get lost in translation and is not featured well to their property guests because they are so busy trying to actually get people onsite (and once they are onsite, they tend […]

The Advantage of Different Format Bottles

I am often asked by clients about the best way to market large or small format bottles – based on some demand from the market as well as consumers, wineries will make a lot or make a few of these specialty bottles.  Whatever the quantity, they can really boost your direct sales program if they […]

Planning To Be Successful

In the first two sessions of our Webinar Series, we highlighted the fact that for a direct to consumer program to be successful, planning is important.  Whether you have an existing program or are just starting out, it is necessary to have goals in place and constantly measure the effectiveness of your program. As we […]

Transferring Data

I was recently enjoying a glass of wine with a friend who works at a local winery and we were discussing wine club management.  It turns out the wine club at this particular winery was in the middle of a transition from one management system to another and they were actually entering new club member […]

Spring Releases

Back in the old days (10 years ago), everyone released their signature wines in the fall.  Now, many wineries are highlighting their premium wines in the spring, taking advantage of the fact people are coming out of their hibernation as the weather warms up and are moving past the painful expenses of the holiday season, […]

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