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Monthly Archives: October, 2010

The Gift of Membership

Do you have an active Wine Club?  Now is the ideal time to begin promoting your gift memberships for the holiday season.  If you have a loyal following that loves to refer friends and family to your winery, be sure to capitalize on that and tell them (repeatedly!) about the option of giving a gift of […]

2011 Direct to Consumer Symposium

The 2011 Direct to Consumer Symposium is just around the corner – January 19th, in Santa Rosa.  I have had the pleasure of serving on the Sessions Committee, helping to plan the agenda and get great speakers for next year’s conference.  Please see below for an outline of the program and be sure to sign […]

Heat Holds

Summertime is a great time of year – the sun is shining, the flowers are in bloom, fresh vegetables abound and the high temperatures helps ripen the grapes for the harvest.  The downside of  summer is not being able to safely ship wine without danger of heat damage.   Being able to manage heat holds is always a […]

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