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Monthly Archives: January, 2011

CRM – Get to Know Your Customers

A friend and I joke about the acronym “CRM” – we define it as “Can’t Remember Much”, which is actually appropriate considering that a good CRM program helps you manage your customer information so you don’t have to remember much! Last week at the Direct to Consumer Wine Symposium, we heard from many sources about […]

A New Year – A New Plan

Happy New Year!  This time of year always marks the start of both change and renewal – the perfect time to develop your marketing strategy for the year – and beyond . . . First, take a look at 2010 – did you reach goals?  Did you sell more wine?  Did you make more money?  […]

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