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Monthly Archives: March, 2011

Email Campaigns – How Often?

The most frequent question I am asked is:  how do I grow my mailing list?  My response is:  how are you communicating with your current list?  If you are not communicating regularly with your existing customers, what good does it do to acquire more customers that you are ignore?   Many wineries do a good job […]

Spring Releases – Is It Too Soon?

In addition longer days, warmer weather and budding vines, Spring is a great time for wine releases.  Consumers have gotten over the shock of their holiday spending and are looking for new wines to enjoy.  When is a good time for release? The answer to that is all about shipping – the past couple of […]

Facebook On Your Website

During my Web Marketing Seminar in the Finger Lakes last  month, I did a review of attendee websites as part of the program, analyzing their home pages and content for effectiveness.  One of the recurring things that the wineries chose to do on the home page was put their Facebook link or feed front row […]

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