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Monthly Archives: May, 2011

Feature Recipes with your Wines

I went to a wonderful presentation last night at the St. Helena Library – Jill Silverman Hough was the speaker and she has just released her second book:  100 Perfect Pairings – Main Dishes to enjoy with wines you love.  A cook by nature, she has embraced the wine culture and created recipes that complement […]

Tell Your Story With Video

Have you jumped on the video bandwagon yet? Creating short videos can help you connect with your wine consumers and make them feel part of your winery. Wine tasting notes, event recaps and vineyard tours are all great ways to engage people in your wine. When producing videos, here are a few tips: 1) Set […]

Connecting After the Visit

The ultimate goal of any winery with a tasting room is to get people in the door to taste their wines and share their passion.  The experience the customer has in the tasting room affects their behavior after they leave – hopefully, they will have a great experience,  buy your wine and share it with […]

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