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Monthly Archives: July, 2011

The Power of Tweeting

Last weekend I attended my first Wine Bloggers Conference (it was their 4th annual meeting) and was fascinated by the technology in play by the attendees.  All the conference tables  had their own power strips and each attendee had at least one (but usually two) devices from which they were tweeting and posting throughout the […]

Designing for Mobile

We all know that mobile technology is here to stay – with the popularity of smart phones, iPads and other portable devices, people won’t leave home without them.  This provides a great opportunity for wineries to jump on board and engage consumers, both during and after their visit to the winery. You can design a […]

Calling All Speakers!

For the second year in a row, I am involved in planning the sessions for the Direct to Consumer Wine Symposium, an annual conference that is a fundraiser for Free the Grapes!.  This organization continues to be a critical driving force behind changing direct shipping laws across the country for all wineries. We published the […]

Social Media Tips for Wineries

I recently sat through a great webinar with Guy Kawasaki, who is a legendary marketer (ever hear of the company “Apple”?).  He had some great tips on “enchanting” people on both Twitter and Facebook – here are few of the key takeaways and how they relate to the wine business: Be likable – everyone likes […]

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