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Monthly Archives: August, 2011

Survey Your Wine Club

Is your wine club membership stalled and you are looking to breathe new life back into your program?  Unsure of what to do?  Ask your current members!    Your wine club members are amongst your most loyal customers and fans – something inclined them to join, to stay and participate and even, ultimately, leave.  Do you […]

To Blog or Not To Blog . . .?

For small wineries with limited resources, setting up and maintaining a blog is a daunting proposition.  What do you talk about?  Who should write it?  How often should you post? The most important factor for beginning a blog is continuity – there is nothing worse that starting a blog, advertising it to your customers and […]

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