Monthly Archives: May, 2012
The Challenges of Summer Shipping
This time of year is always difficult for direct sales of wine, especially to customers in states that heat up during the summer months. Heat can cause the liquid to expand, pushing the corks up out of the bottle, resulting in leakage and damage to the wine’s structure. How can you combat the heat? Several […]
Posted in Direct to Consumer, eCommerce, Wine Club, Wine Direct, Wine Fulfillment, Wine Shipping
Making the Most of your Special Event
We all know how important special events are to engage your current customers and develop relationship with new customers but are you getting the most out of your event? Here are some ideas to make sure that the time, effort and money are worth it: 1) Define your purpose and your audience. Is this a […]
Posted in Direct to Consumer, Tasting Room, Wine Club, Wine Direct, Wine Events, Wine Offerings
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Tagged special events, tastings, wine tasting
