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Monthly Archives: September, 2014

Elements of a Strong Wine Club

Building a solid wine club takes careful planning and execution, involving everyone at the winery.   The result is that you only have to sell a Wine Club membership once to keep reaping the rewards on an ongoing basis.  Make sure you have considered the following when structuring your Wine Club: Exclusivity.  Make sure you are […]

What’s in a Recipe?

Years ago, when websites first began tracking analytics, the “Recipe” page on any winery website I came across far out-performed any other page on the site.  Today is not much different – recipes are a popular way to engage your customers both offline and online.  Here are some tips to promote your food and wine […]

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