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Monthly Archives: October, 2014

Take Advantage of the Holiday Season

Now that the holidays are actually within reach, it is time to bring out all your marketing tactics in order to capitalize upon the season.  The fourth quarter of the year is the biggest, so don’t miss out on opportunities to serve your customers and fulfill their holiday shopping list. Here are some suggestions to […]

Creating Exclusivity: When is SOLD OUT a good thing?

As we head into the largest wine sales quarter of the year, I have been talking to a couple clients about the fact that they are out of their current vintage of wine and when to release the new vintage.  Rather than just releasing the new vintage immediately (whether it is ready or not) I […]

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