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Monthly Archives: April, 2015

What Your Customers REALLY Want

We all think we know our customers and why they are interested in our brand.  But there are a few things that remain constant about customer needs, regardless of production size, appellation or pricing: They want to feel connected. Your customer may have come to visit you, enjoyed a tasting (through the tasting room, VIP […]

Keeping Your Mailing List Clean

Managing data is one of the most important things to do when running a successful direct-to-consumer program.  Emails change, phone numbers change, addresses change – how do you keep up with it all? Whenever I work with a new client, I always ask them how clean (they think) their list is – the response rarely […]

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