The holidays are upon us once again – and, as a result, we are overwhelmed with retail sales offers in the stores as well as online. While we all know that holiday sales are tremendousy important (and this is a great time of year to sell those special bottles and make online gift giving easy), it is also important to take the time to thank your customers who support you all year long.
An email postcard with “no sales strings attached”, featuring a holiday graphic (maybe the winemaker can put on a Santa hat? Or perhaps decorate a bottle with red and green bows and ribbons?) will go a long (inexpensive) way in creating a connection with your customers.
Perhaps create a short, heartfelt ”thank you” video you can post on your social media outlets or a holiday postcard that features a recipe pairing for a holiday celebration. And then there is always the traditional mailed holiday card, conveying best wishes for the holiday season.
Whatever your choice of communication, “thank you” is never a wrong choice in messaging – make it warm and sincere and your customers will stick with you for years to come.