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2011 Direct to Consumer Symposium

The 2011 Direct to Consumer Symposium is just around the corner – January 19th, in Santa Rosa.  I have had the pleasure of serving on the Sessions Committee, helping to plan the agenda and get great speakers for next year’s conference.  Please see below for an outline of the program and be sure to sign up for the conference at:

Workshop Sessions at Direct to Consumer Wine Symposium 2011
Appeal to Every Level of Winery DTC Executive
October 14, 2010, Napa, CA, – At the Direct to Consumer Wine Symposium, keynote speakers will
encourage blue sky thinking but Workshops will provide actionable recommendations that can be
implemented immediately.

“For our fourth annual Symposium, the Steering Committee has succeeded at creating a lineup of
Workshops with a laser beam focus on the key questions we all face, whether you are in the tasting room,
marketing cubicle or corner office,” said Brian Baker, this year’s chairman and Vice President of Sales
and Marketing at Chateau Montelena winery.

Workshop sessions are described in detail with speaker names and biographies at Here is a summary of each of the six afternoon Workshops:

• Technology at the Speed of Light: What’s New, What Works
Explore new technologies available to wineries including innovative social media platforms, CRM
software, videography, location-based promotion, and mobile applications. Session sponsored by
Benson Marketing Group.

• CEO Forum: The Business Rationale Behind DTC
Why should you have a DTC program? Join CEOs in a candid discussion of the costs and benefits of
direct marketing and sales in their companies. Session sponsored by bLoyal.

• Make My Facebook!
Bring your laptop! For Beginners: Build your Facebook page on-site with the assistance of our
panelists. For Intermediates: Take your program to the next level with a discussion of Facebook’s
newest features and enhancements.

• CRM Demystified
Find out what Consumer Relationship Management tactics work, and which don’t, as our expert
speakers draw on their experiences, provide case studies, and offer new insights.

• Soup to Nuts: Case Studies in Consumer Targeting, Acquisition & Retention
Three winery panelists provide case studies and best practices for targeting, acquiring and retaining
consumers as part of their larger winery DTC programs.

• How Can We Help You? The Features We Use, and Those We Want
This Town Hall-style forum features panelists representing small, medium and large wineries who will
reveal insights into the systems and services they use, as well as products and features they would
like developed. What is used, what is needed…and what should be possible?
Registration Open for 2011 Summit

The Direct to Consumer Wine Symposium will take place on January 19, 2011 at the Hyatt Vineyard
Creek Hotel & Spa in Santa Rosa, California. Registrations can be purchased for $295 per person before
December 12, 2010 and then for $375, and include participation in the general session, lunch,
workshops, trade show and reception. Visit The summit is presented by
and a fundraiser for Free the Grapes! and Coalition for Free Trade, two organizations who have worked
tirelessly with local winery associations and industry representatives to increase the number of legal
winery direct shipping states from 17 to 37 in the last decade.

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