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Take Advantage of the Holiday Season

Now that the holidays are actually within reach, it is time to bring out all your marketing tactics in order to capitalize upon the season.  The fourth quarter of the year is the biggest, so don’t miss out on opportunities to serve your customers and fulfill their holiday shopping list.

Here are some suggestions to make the most of the season:

Bring out the large format and library wines.  Now is the time consumers will spend more on that special bottle or vertical, so review your cellar list and see what interesting packages you can put together.

Special packaging.  Have logo wooden or cardboard boxes? Tissue wrap?  Take some time to make the wine packaging look appealing to the holiday shopper and do some additional branding at the same time.

Greeting cards in the shipments.  Does your fulfillment company have the ability to include handwritten notes in wine shipments?  That little personal touch for gifts is a big plus for consumers – be sure your customers know they have that option.

Offer shipping incentives.  Go for volume this time of year and offer shipping incentives on 6 bottles or more or on special packages you develop.  Everyone likes to get a deal, especially during the busiest shopping season of the year, so make sure your customers know they are appreciated.

Corporate Gifts.  Target some of your best customers and let them know you have the ability to do corporate gifts for them. One-stop shopping is invaluable for the busy executive – and they will be thanked over and over again for a gift of wine.

Find out what your customers want this holiday season – and then deliver it!

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