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Management of Direct Sales and Loyalty Club Programs

Wine Club Management

Objective: To manage your ongoing Loyalty Club program, providing continuity in marketing, customer service and sales

Ongoing Program Management

  • Maintenance of customer database and Loyalty Club
  • Order Processing
  • Coordination of fulfillment for direct sales
  • Management of wine inventory and allocations for Loyalty Club and Direct Sales

Customer Service

  • Management of customer service email
  • Phone support for customer service

Compliance Reporting

  • Monthly sales reporting for compliance
  • Preparation of monthly integration with ShipCompliant and other online compliance software
Printed Materials
  • Development of printed materials including Club newsletters and direct mail pieces
Reporting
  • Preparation of Monthly Club and Direct Sales Reports, with prior month and year comparisons
  • Statistic reporting on online visits and sales; email campaign tracking

Allocation Release Management

Objective: Designed for the smaller winery with limited production wines, this program manages your ongoing allocated release program, providing continuity in marketing, customer service and sales.

Ongoing Program Management

  • Maintenance of customer database
  • Order Processing
  • Coordination of fulfillment for direct sales
  • Management of wine inventory and allocations

Customer Service

  • Management of customer service email
  • Phone support for customer service

Compliance Reporting

  • Monthly sales reporting for compliance
  • Preparation of monthly integration with ShipCompliant and other online compliance software
Printed Materials
  • Development of printed materials including fact sheets, newsletters and direct mail pieces
Reporting
  • Preparation of Monthly Direct Sales Reports, with prior month and year comparisons
  • Statistic reporting on online visits and sales; email campaign tracking

Social Media Management

Objective: To successfully develop and maintain ongoing engagement with your customers using Social Media

Profile Management
  • Work with management to identify and create profiles for the major Social Media outlets

  • Provide ongoin management of social media accounts, working closely with owners and management to successfully promote engagement and sales
Reporting
  • Provide monthly reporting on the results on the social media outreach, including increase in customer interaction and sales

Contact us for a free initial consultation - wdms@winedirectmarketing.com or 707-738-1301.

 

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